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Toronto Silent Film Festival uses Instagram to make shorts

The Toronto Silent Film Festival is, as you may have guessed from the name, an annual festival of silent film which takes place in Toronto. As part of their marketing this year, they've hit upon a very nice little promo idea using Instagram - check it out below. Smart not only executionally, but because of the fact it's on / about Instagram it means that people who work in advertising, marketing and PR will be talking the next shiny thing comes along.

Posted by in Film