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Ri-Ri at River Island

The whole 'brand surprises consumer with real life appearance by a FAMOUS' thing is well-trodden by now, but that doesn't mean it can't be effective - Adidas did it very well with David Beckham during the Olympics, and this short promo showing Rihanna 'surprising' a fan trying on outfits from her River Island range hits the same sort of spot.

I still think that Rihanna looks a bit like Tweetie Pie, though.

Posted by in Creative Retail