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The Online Content Ecosystem

CollegeHumor isn't ordinarily a site from which we'd take advice about media (which, given its success as a publishing platform, possibly says bad things about us) - but this piece on 'How The Internet Ecosystem Works' is actually, once you get past the snark, one of the smartest explorations of the way in which 'content' (you have to use inverted commas - it's such a horrible word) moves around online.

Take a look at the piece here - and print it out and hand it to anyone who says to you that they want something to 'go viral'. And then stab them.

Posted by in Media