Paddy Power’s Rotten Apples
It's not quite retail, but it is creative - and we wanted to show this off somewhere...
Cult Brand worked with Paddy Power to deliver this rather special maildrop to UK sports media, as part of the promotion of Paddy's new 'Ball of Shame' campaign around the bad boys of the Premier League.
We sourced the design and the technology to have the faces of some of the League's bad boys laser-etched onto the skin of apples, which were then sent to journalists along with information about Paddy Power's odds on the new season - ROTTEN APPLES, DO YOU SEE?
We think they turned out rather beautifully - take a look for yourselves at the images below: