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Toronto Silent Film Festival uses Instagram to make shorts

The Toronto Silent Film Festival┬áis, as you may have guessed from the name, an annual festival of silent film which takes place in Toronto. As part of their marketing this year, they’ve hit upon a very nice little promo idea using Instagram – check it out below. Smart not only executionally, but because of the fact it’s on / about Instagram it means that people who work in advertising, marketing and PR will be talking about…er…until the next shiny thing comes along.

Posted by in Film